A product lab
Things worth building.
Focused on discovery — deep user research, understanding the problem space, and following the process outlined below. Every project here starts with real conversations and becomes a working prototype, documented end-to-end.
Projects
VITA
Coming Soonby Piotr
Helping patients and their families with post-transplant treatment and expectations
The Examiner
Coming Soonby Nikki
A diagnostic math tool that scans student work to identify preventable exam pitfalls and bridge the gap between knowledge and marks.
TrueCost
In progressby Piotr
The definitive UK car ownership guide that unmasks hidden expenses to help you calculate the real price of your next vehicle.
Kin
In progressby Piotr
A voice-powered thingamajig that transforms spoken memories and family recipes into a living, shareable digital archive.
How it works
Define the "Why Now" through market mapping and competitive analysis. Formulate a guiding mission, map key ecosystem players, and segment audiences by motivation over demographics.
Map user journeys to find where current workflows break. Isolate emotional friction points and prioritize pain by Frequency × Severity — anchored to the mission.
Explore the widest solution space before narrowing. Generate 3+ distinct approaches, assess Impact vs. Effort, and run smoke tests to validate assumptions before building.
Build the smallest thing that generates real value and learning. Scope the core flow, mitigate top risks upfront, and define what winning looks like before a line is shipped.
Shift from building the product to building the business. Establish a North Star Metric, fix leaky funnels, design growth loops, and make hard tradeoffs between depth and breadth.
Say hello.
Collaborate
Interested in talking to people who are building things, researching problems, or thinking about what comes next.
- Collaborate on a project
- Share feedback on something built
- Discuss a product or research challenge
- Stay updated on new work
- Explore working together professionally